In April 17th and 24th, Takashi will host a group of professionals in a workshop presented by Nikkei Shinbun as part of their professional education program. The workshop, which focuses on understanding the basics of ethnographic research in business context, will be a true handsp-on opportunity.

In small groups participants will visit research contributors at their homes and will conduct user observation on site. The workshop is a great opportunity for us as well because we will rephrase our own methodology to first-time audience who are relatively new to the value of UX and ethnographic approach in business.