Ideation & prototyping of products/services/brands

Fueled by the rich findings from user observations, we map opportunity areas, determine core values, and create innovative concepts for new product/service/brand.

Design development

We create tangible, feasible design solutions based on our user-driven concepts.
Not only we provide full-service design development, but also we develop design language, a set of inspirational images, prototypes, and texts, that serves within client organization as a creative platform for product/service/brand development.

Design management

Many companies today have come to realize design as an essential growth driver. Yet few do a good job orchestrating internal resources and processes to fully capitalize on the power of design.
We clearly think that design is a top-management agenda, and provide frameworks and tools for managers to revitalize and fine-tune their design value chains in their organization.