As it often is in these international conferences, communication over coffee or lunch is often as active, if not more, than the presentations. Here too, conversation was in full swing while enjoying the various foods at breakfast, coffee and lunch breaks. The crowd was especially dense around the presenters who were showered with questions. A […]
On the second day of the conference I attended a session focusing on the topic of agile. The attraction for me was two of Amsterdam’s noted service design agencies coming onstage. Agile as a business environment, and effective ways to create service design in that environment was discussed through different examples. Geke van Dijik from […]
The 9th annual Service Design Global Conference was held from Oct. 27 to 28 in Amsterdam, celebrating its return to the city where it was first held. From Infield Design Keiko attended the conference, between a variety of attendees from freelancers to enterprises, public sectors to academics. The total number was said to have reached […]
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Chiho gave a presentation at the Good Design Award Seminar 2016, held on April 28th in Matsuyama. The event was hosted by the Japan Institute of Design Promotion and Urban Design Center Matsuyama. Titled “Design Process Rooted in Empathy”, her talk introduced the design process of infield design based on empathetic thinking and co-creation, including […]
Ama Lab x infield design Design and social issues Joint project #2: Happiness on Route 17 Apart from client projects we also enjoy taking deep dives into issues rooted in our everyday life using the experience design approach. This year we have begun another joint research project with the Amagasa Lab of Showa Women’s University. […]
Throughout Japan, many schools, businesses and government agencies are all welcoming new members to their organizations. The traditional red and white decoration waiting for tomorrow’s ceremony symbolizes expectations and concerns of those who welcome.