Ama Lab x infield design
Design and social issues
Joint project #2: Happiness on Route 17

Apart from client projects we also enjoy taking deep dives into issues rooted in our everyday life using the experience design approach. This year we have begun another joint research project with the Amagasa Lab of Showa Women’s University.

This is our second joint project that we named “Quest for Happiness on Route 17.”
What is your answer to your quest for happiness?

We all seek happiness in life. People search high and low looking for the right place to make their happy life come true. Most of us have faced, or will face, the question on the connection between the location and satisfaction of our lives. In this year’s project we will look into this question driving along Route 17.

Route 17 crosses the width of the Honshu Island and shows a typical cross section of the landscape of Japanese societies. It starts in old central downtown Tokyo, runs through the suburbs, across the Kanto prefectures passing by cities like Fukaya, Kumagaya and Maebashi, to finally reach Niigata City, the center of the prefecture of the same name and one of the core cities in the area facing the Sea of Japan. The aim this year will be to observe different families living along Route 17, to seek what the forms of happiness for them will be like ten years from now, from the user experience viewpoint. The results of last year’s project “The First Grader Wall” will be used as one of the starting points.

We also want to be open and connected to communities and society in the process of this project. Companies and individuals are welcome to take part and share. Anyone interested please don’t hesitate to contact us!

For partnership please contact:

Ama Lab (Amagasa Laboratory, Showa Women’s University)