Our Partner Takashi Sasaki was one of the symposium panelists at the annual conference of Japan Society for Commodity Science. In a featured presentation he talked about the power of experience design in the areas of product and service planning/development.

The conference was held in Kyoto on June 20th. Takashi’s presentation triggered many positive feedbacks and constructive questions, which is yet another sign of how people in both academia and business are eager to explore new approaches for product/service innovation.