The kiri 3 pieces pack is now available at a few convenience store chains. We developed conceptual packaging design and packaging prototypes for this product.
Based on our rich insights from in-depth ethnographic research into a group of users’ everyday life, we created a series of advanced packaging that strengthen the cheese category’s presence in convenience stores.
One of these advanced prototypes has been further examined by the client for the new carton for kiri three pieces pack, which is now available in selected chains in Kanto region.
client: Bel Japon K.K.
ethnographic user study, conceptual package planning & design: infield design inc.
conceptual package design (collaborated): Propeller Design