Tokyo Olympic Games are only two years away, in which 3X3 basketball deeply rooted in the street cultures around the world will make its full debut as an official program. The addition has been rocking all the basketball lovers since IOC approved it in June 2017. This October, Molten introduced molten B+, their new business […]
This year we had the chance to attend EPIC, the international gathering of ethnographers, in Honolulu this time － a change from our last EPIC experience in cold London. The theme this year is Evidence (How is evidence created, used, and abused?). The organizers called out for data scientists to attend, and for papers connecting […]
We completed a series of field works in Sado Island, 30km offshore of Niigata, in the Sea of Japan. This was part of our joint research project with Ama Lab of Showa Women’s University, long-awaited since we had started exploring Route 17 more than two years ago. Route 17 is unique. It begins in Tokyo, […]
Chanel Kim, now a junior majoring in Product Design at Stanford University School of Engineering, completed her summer internship here at infield design. She participated in several of our client projects, to get a glimpse of how a real-world design consultancy works. We thank our generous clients who welcomed her to participate in various activities […]
Apart form client projects we take time to take deep dives into issues rooted in our everyday life and society, using our Experience Design approach. Our fourth year of joint projects with Ama Lab of Showa Women’s University is just taking off. This year’s subject is “Happiness on Route 17 – from the U-23 Generation.” […]
Forget business as usual to unlock brand new opportunities. Best wishes for your 2018 !
We have been collaborating on projects with the Amagasa Lab of Showa Women’s University for three years now. On November 16th the latest presentation and workshop was held at the Ii-office in Ueno. This year we continued working on the theme “Quest for Happiness on Route 17,” digging one step deeper into life on Route […]