Since 2018 we have been working with Panasonic Connect to help them train their newly hired designers. Every year we ran the program ‘Practical Introduction to UX Design’ with strong focus on real-life application in Client’s day to day design process. This spring Client offered us this magnificent opportunity to reflect on our activities during this four years and to turn them into a book entitled “UX Design: Let’s Get Started!”

Editing and producing this book also helped us to revisit the true value of life-long design skills and to think about how inhouse designers, a unique cohort of professionals within well-established large companies like Panasonic, could contribute to their business and to the society.

It would be our pleasure if each and every participant of the programs could bring back this learning to their everyday business and could be part of Client’s collective knowledge and creation process.