NEWS

news/2012.01

A new book, “Ichi karano Shouhin Keikaku (Product Development from A to Z),” that Chiho Sasaki contributed as a coauthor will be published in February from Sekigakusya. Chiho wrote a chapter about “Observation methods.”

news/2010.08

Our workshop at the EPIC 2010 was a big success! As part of the EPIC 2010 in Tokyo, we hosted a workshop entitled “Lost in translation? How to get the most out of cross-cultural ethnographic research” on August 31st. Passion for cross-cultural ethnography brought more than twenty people from home and abroad in a hot […]

news/2010.07

Chiho Sasaki spoke about human-centered design (HCD) approach in product/service development at a seminar hosted by the Japan Marketing Association. Professor H. Nishikawa of Hosei University School of Business coordinated the event held on July 23rd, with the main topic “Why product development fails?” The event tried to explore key success factors when employing innovative […]

news/2010.04

The EPIC 2010, the global conference around ethnography, will be held in Tokyo coming August. Chiho Sasaki, our President is serving as the co-chair of local committee to host this event. The first EPIC was held in 2005 in Redmond with the goal of promoting ethnography in business practice, which has been gaining attention as […]

news/2009.11

Hokkaido Design Management Forum, a not-for-profit organization promoting the value of design, invited our partner Takashi Sasaki as a guest speaker at its Special Guest Talk event around experience design. The talk event was held in Sapporo, the largest city in northern Japan, on November 25th. Takashi’s presentation was welcomed by many insightful comments and […]

2009.06

Our Partner Takashi Sasaki was one of the symposium panelists at the annual conference of Japan Society for Commodity Science. In a featured presentation he talked about the power of experience design in the areas of product and service planning/development. The conference was held in Kyoto on June 20th. Takashi’s presentation triggered many positive feedbacks […]